If you’re looking to boost your social and digital media career, broadcast media is a great way to do it. Stations rely on digital and social media specialists to maintain and expand their online presence, including websites, social media accounts, and other digital platforms.
Broadcasting used to be confined to traditional media channels. But no more. Digital and social media strategies are helping stations reach a wider audience and engage with their existing listeners and viewers.
Plus, by working in broadcasting, you’ll be making a positive impact in the community. Join the broadcasting industry to be part of the team that deliver the news, information and entertainment that Michigan needs.
Help your local TV or radio station stay up-to-date with the latest trends and technologies in the digital and social media space. To expand messages beyond the airwaves. To open the conversation. And to reach new audiences.
More than just a job.
A career in broadcast media is more than a job, it’s a way of life. Serving the community is the best part of the job. You are connecting people with vital information, news and their community.
This position is usually not your typical 9-5 role or an easy paycheck. But then, most things worth doing aren’t typical or easy. If this excites you, keep reading because it gets better.
Community outreach is a big part of the job. You’ll love getting out to help local nonprofits and charities in need of a platform. And, it’s a lot of fun when the community comes into the station, too. On any given day you may run into the Pet of the Week, a local artist, a chef, or Teacher of the Year.
This incredible cast of characters can include anyone, from local heroes and everyday citizens to international celebs in sports, music and the arts. You’ll meet people from all walks of life, so you’ll need to be comfortable talking to people. You’re genuinely curious about them and their stories and find it easy to establish rapport with others.
It’s not so bad being at work at 10 p.m. when it’s to wrap up a charity event featuring several Detroit sports legends you’ve admired your whole life; or a night out with clients for Hamilton at the Wharton; or to escort event sponsors and contest winners to meet Eliza Schlesinger after her show at DeVos Performance Hall.
Preparation
If you’re aiming for a career as a digital or social media specialist in the broadcast media industry, there are many things you can do now to prepare.
Social media and digital marketing concepts span industries, so start by taking an internship or job shadowing at a local television or radio station. This is an excellent way to determine if a career in broadcast media is for you. It will also help shorten the curve in “learning the language” of broadcast media.
Here are five other tips to prepare for your career as a social and digital media specialist in broadcast media:
•
Learn the tools of the trade, industry best practices, and the art and science behind digital and social media marketing and advertising.
•
Take college-level classes in communications, marketing, advertising, social media management, and digital media. Employers may require an associate’s degree or higher for this position, though not always.
•
Experience in social media and digital advertising is a big plus. Consider an entry level position as a path to learning and gaining valuable hands-on experience.
•
Attend events and join professional organizations to start building a network of contacts in the industry. This can help you learn about job opportunities and get your foot in the door.
•
Learn about SEC laws; this general knowledge will be helpful as you navigate the broadcast media landscape.
Do you have the right stuff?
What does it take?
There’s a lot to gain from a career in broadcast media. But what does it take to be successful in a social and digital media advertising role at a TV or radio station?
If you’ve got these five attributes, you’re ahead of the class!
Passion for the industry: It’s important to be excited about what you’re doing. Not just your craft, but excited about the industry, the music or the news, and about making a difference. Your passion generates the level of energy and creativity needed for quality, impactful work.
Creative problem solving: Things rarely seem to go as planned in the busy and ever-changing media landscape. You’ll need to think through problems and find the best solutions—and they may not always be the most obvious!
Strong multi-tasking and organization skills: You’ll need to work your neurons in organization, managing competing priorities, using time wisely, and paying close attention to detail.
Hard-working team player: There’s a lot of opportunity for big success in broadcast media but you must be selfless, part of the team and willing to put in the work and time.
Social and digital media background: Broadcast media is early in the digital game. You can get in on the fun and use your passion for social media and digital marketing to create big growth for the industry.
If you’re looking to boost your social and digital media career, broadcast media is a great way to do it. Stations rely on digital and social media specialists to maintain and expand their online presence, including websites, social media accounts, and other digital platforms.
Broadcasting used to be confined to traditional media channels. But no more. Digital and social media strategies are helping stations reach a wider audience and engage with their existing listeners and viewers.
Plus, by working in broadcasting, you’ll be making a positive impact in the community. Join the broadcasting industry to be part of the team that deliver the news, information and entertainment that Michigan needs.
Help your local TV or radio station stay up-to-date with the latest trends and technologies in the digital and social media space. To expand messages beyond the airwaves. To open the conversation. And to reach new audiences.
PREPARATION
If you’re aiming for a career as a digital or social media specialist in the broadcast media industry, there are many things you can do now to prepare.
Social media and digital marketing concepts span industries, so start by taking an internship or job shadowing at a local television or radio station. This is an excellent way to determine if a career in broadcast media is for you. It will also help shorten the curve in “learning the language” of broadcast media.
Here are five other tips to prepare for your career as a social and digital media specialist in broadcast media:
———
Learn the tools of the trade, industry best practices, and the art and science behind digital and social media marketing and advertising.
———
Take college-level classes in communications, marketing, advertising, social media management, and digital media. Employers may require an associate’s degree or higher for this position, though not always.
———
Experience in social media and digital advertising is a big plus. Consider an entry level position as a path to learning and gaining valuable hands-on experience.
———
Attend events and join professional organizations to start building a network of contacts in the industry. This can help you learn about job opportunities and get your foot in the door.
———
Learn about SEC laws; this general knowledge will be helpful as you navigate the broadcast media landscape.
More Than Just a Job
A career in broadcast media is more than a job, it’s a way of life. Serving the community is the best part of the job. You are connecting people with vital information, news and their community.
This position is usually not your typical 9-5 role or an easy paycheck. But then, most things worth doing aren’t typical or easy. If this excites you, keep reading because it gets better.
Community outreach is a big part of the job. You’ll love getting out to help local nonprofits and charities in need of a platform. And, it’s a lot of fun when the community comes into the station, too. On any given day you may run into the Pet of the Week, a local artist, a chef, or Teacher of the Year.
This incredible cast of characters can include anyone, from local heroes and everyday citizens to international celebs in sports, music and the arts. You’ll meet people from all walks of life, so you’ll need to be comfortable talking to people. You’re genuinely curious about them and their stories and find it easy to establish rapport with others.
It’s not so bad being at work at 10 p.m. when it’s to wrap up a charity event featuring several Detroit sports legends you’ve admired your whole life; or a night out with clients for Hamilton at the Wharton; or to escort event sponsors and contest winners to meet Eliza Schlesinger after her show at DeVos Performance Hall.
What does it take?
There’s a lot to gain from a career in broadcast media. But what does it take to be successful in a social and digital media advertising role at a TV or radio station? If you’ve got these five attributes, you’re ahead of the class!
Passion for the industry: It’s important to be excited about what you’re doing. Not just your craft, but excited about the industry, the music or the news, and about making a difference. Your passion generates the level of energy and creativity needed for quality, impactful work.
Creative problem solving: Things rarely seem to go as planned in the busy and ever-changing media landscape. You’ll need to think through problems and find the best solutions—and they may not always be the most obvious!
Strong multi-tasking and organization skills: You’ll need to work your neurons in organization, managing competing priorities, using time wisely, and paying close attention to detail.
Hard-working team player: There’s a lot of opportunity for big success in broadcast media but you must be selfless, part of the team and willing to put in the work and time.
Social and digital media background: Broadcast media is early in the digital game. You can get in on the fun and use your passion for social media and digital marketing to create big growth for the industry.
A Typical Day
A Typical Day
Flexibility is an important asset in broadcast media, so know going in that every day will be different. If you’re one to go with the flow, like a new challenge every day and have the creative chops to produce great work, you will be in your element.
As part of a station’s social and digital media team, you’ll do double duty managing the station’s social and digital presence, while also providing social and digital advertising services to clients.
You’ll work with departments throughout the station and clients alike to control the messaging, spread the word, advertise, and bring people together—for fun or for a cause, to celebrate, to compete, to educate, or enlighten.
You may also be conducting market research, strategizing to improve metrics, or pitching plans to clients. Your team will write social copy and work alongside voice talent/actors, photographers, videographers, and others to create content.
Your team will also be there for fun and promotional events like contests; sponsorships at concerts, athletic events and the arts, community outreach and volunteer programs, and so much more.
Flexibility is an important asset in broadcast media, so know going in that every day will be different. If you’re one to go with the flow, like a new challenge every day and have the creative chops to produce great work, you will be in your element.
As part of a station’s social and digital media team, you’ll do double duty managing the station’s social and digital presence, while also providing social and digital advertising services to clients.
You’ll work with departments throughout the station and clients alike to control the messaging, spread the word, advertise, and bring people together—for fun or for a cause, to celebrate, to compete, to educate, or enlighten.
You may also be conducting market research, strategizing to improve metrics, or pitching plans to clients. Your team will write social copy and work alongside voice talent, actors, photographers, videographers, and others to create content.
Your team will also be there for fun and promotional events like contests; sponsorships at concerts, athletic events and the arts, community outreach and volunteer programs, and so much more.
A TEAM EFFORT
Comradery and teamwork are a big piece of the broadcast media experience. As a social and digital media professional at a local TV or radio station, you’ll work with every department on the regular.
You’ll collaborate with sales to carry out clients’ advertising contracts; you’ll connect with HR and introduce the station’s newest investigative reporter; you’ll coordinate the social and digital advertising budget with finance; work with on-air talent to plan the Taylor Swift concert ticket give-away and work with the sports desk to promote for tonight’s broadcast.
It’s all-hands-on-deck and there’s a lot going on at any broadcast TV or radio station. Many people with many skills and talents work to bring everything to life. You’ll experience much together. Trust one another. Lift each other up. Achieve and celebrate together.
Of course, there are other perks of being part of the team. Only a handful of people are in front of the mic, but there are countless others making it happen. As part of the broadcast media family, you’ll join your colleagues at concerts and sporting events. You’ll encounter the arts, meet interesting people, and go on new adventures. Plus, a press pass is a beautiful thing.
Are you ready to optimize your social and digital media career by joining the broadcasting industry?
Come join us.
A TEAM EFFORT
Comradery and teamwork are a big piece of the broadcast media experience. As a social and digital media professional at a local TV or radio station, you’ll work with every department on the regular.
You’ll collaborate with sales to carry out clients’ advertising contracts; you’ll connect with HR and introduce the station’s newest investigative reporter; you’ll coordinate the social and digital advertising budget with finance; work with on-air talent to plan the Taylor Swift concert ticket give-away and work with the sports desk to promote for tonight’s broadcast.
It’s all-hands-on-deck and there’s a lot going on at any broadcast TV or radio station. Many people with many skills and talents work to bring everything to life. You’ll experience much together. Trust one another. Lift each other up. Achieve and celebrate together.
Of course, there are other perks of being part of the team. Only a handful of people are in front of the mic, but there are countless others making it happen. As part of the broadcast media family, you’ll join your colleagues at concerts and sporting events. You’ll encounter the arts, meet interesting people, and go on new adventures. Plus, a press pass is a beautiful thing.
Are you ready to optimize your social and digital media career by joining the broadcasting industry?
Come join us.